Microsoft Copilot & Bing AI Optimization
Copilot is built into Windows, Edge and Microsoft 365, and it answers from Bing. If you've only ever optimized for Google, this is usually your easiest gap to close.
Many companies treat Bing as an afterthought, which means Copilot often can't find them. Since Copilot relies on Bing's index, the fix is concrete: get properly indexed in Bing, keep it updated through IndexNow, and give Copilot clear pages to quote. Edthi handles that and tracks what Copilot says for your buyer questions.
Why Copilot is worth the effort
It sits inside tools business buyers use all day, and it's often under-optimized by competitors.
- Copilot answers from Bing's index, so Bing coverage comes first.
- Bing Webmaster Tools shows indexing issues Google Search Console won't.
- IndexNow tells Bing about new and changed pages right away.
- Clear, quotable answers make Copilot's job easy.
- Entity consistency helps Copilot describe you correctly.
- Weekly checks show whether Copilot names you.
What's included
Bing audit
Coverage, crawl errors and ranking in Bing Webmaster Tools.
IndexNow setup
Automatic notification of new and updated pages.
Quotable pages
Answer-first rewrites of the pages Copilot should cite.
Entity and profiles
Consistent facts, including LinkedIn — part of Microsoft's own ecosystem.
Copilot baseline
Your buyer prompts in Copilot, with sources logged.
Weekly tracking
What Copilot says about you, over time.
The Copilot work
- 01
Verify in Bing
Bing Webmaster Tools set up, sitemap submitted, errors fixed.
- 02
IndexNow
New pages pinged the moment they publish.
- 03
Bing ranking gaps
Find queries where you rank on Google but not on Bing, and fix the cause.
- 04
Quotable answers
Clear answers that Copilot can lift and attribute.
- 05
LinkedIn presence
A complete company page and active people — LinkedIn is Microsoft's own network.
- 06
Copilot tracking
Prompts re-run weekly with sources recorded.
What happens month by month
Agree the buyer prompts, benchmark ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, and fix crawler access and schema.
Rewrite the pages that should win, build answer blocks, align the brand entity across the web, set up weekly tracking.
Most of the effort moves off-site: earning mentions on the sources AI cites, publishing original data, refreshing what's already working.
A short report: prompts tracked, where you're named, what changed, what we're doing next.
How we work
- 01
Benchmark
We agree your buyer prompts and record where you're named today.
- 02
Fix the basics
Crawler access, schema and the pages that should win, rewritten to be quotable.
- 03
Earn trust
Mentions on the third-party sources the engines actually cite.
- 04
Report
The same prompts re-run every week, with what changed and why.
Why Edthi
Bing and Copilot are part of every Edthi program by default — because so many competitors skip them.
- One program across Google, AI assistants and AI Overviews, not separate vendors.
- Targets agreed up front and reported against weekly.
- Our guarantee is a performance commitment — targets agreed on day one, and we keep working until they're met — not a promise of a fixed spot in an AI answer.
- Built for US and other high-value markets, with an agentic content engine behind the work.
Questions buyers ask
Does Microsoft Copilot use Bing?
Yes. Copilot grounds its web answers in Bing search results, so your visibility in Bing directly affects whether Copilot can find and cite you.
What is IndexNow?
IndexNow is a protocol supported by Bing and other engines that lets you notify them instantly when a page is added or changed, instead of waiting to be crawled.
Is Bing optimization different from Google SEO?
The fundamentals are the same, but Bing has its own index, its own webmaster tools and some different ranking emphases. Sites that rank on Google often have fixable gaps on Bing.
Ready when you are.
Book a 30-minute call, message us on WhatsApp, or drop your details and we'll reach out. We'll show you where you show up today across Google and the AI engines — and the plan to become the answer.