What a Generative Engine Optimization Agency Actually Does

Define the target queries

A GEO agency starts by mapping the exact questions users ask AI assistants and search engines about a product or service. It uses query data from ChatGPT, Perplexity, Google Search and voice assistants to build a list of high‑intent phrases. The list becomes the foundation for all content and technical work.

• Collect real‑world query logs
• Group queries by intent (informational, transactional, local)
• Prioritize based on search volume and competition

Create AI‑ready content

Content is written to satisfy both human readers and generative models. The agency drafts concise answers, adds structured data, and formats text so that large language models can cite it directly. It also produces variations for different assistant platforms.

• Write clear, factual paragraphs under 150 words
• Insert schema.org markup for FAQs, products, reviews
• Generate short snippets that answer a query in 1‑2 sentences

Optimize technical signals

Technical SEO is extended to cover AI indexing. The agency audits site speed, mobile friendliness, and crawlability, then adds signals that help generative models understand context, such as breadcrumb trails and logical URL hierarchies.

• Ensure all pages return 200 status and have canonical tags
• Create a clean XML sitemap and submit to Google and Bing
• Add JSON‑LD for organization, contact, and location

Build authority for AI assistants

Generative models pull from reputable sources. The agency secures backlinks from industry publications, writes guest posts, and encourages citations in knowledge panels. It also registers the business in relevant directories so AI assistants can pull verified facts.

• Identify 5–10 high‑authority sites for outreach
• Publish data‑rich articles that include source links
• Maintain up‑to‑date NAP (name, address, phone) across directories

Measure and iterate per query

Edthi treats each target query as a mini‑campaign. It tracks impressions, click‑through rates, and answer placements across AI assistants and Google. Results are reported per query, allowing the team to adjust content or technical tweaks where performance lags.

• Collect impression data from ChatGPT’s answer logs (when available)
• Use Google Search Console for keyword rankings and click data
• Apply A/B tests on snippet wording and schema fields

Maintain compliance and accuracy

AI assistants penalize misinformation. The agency runs regular audits to verify that facts, pricing, and contact details stay current. When a change occurs, it updates the source page and notifies the indexing services.

• Schedule quarterly content reviews
• Use automated tools to detect broken links and outdated schema
• Submit updated pages to Google via the URL Inspection API

Deliver a managed GEO service

Edthi provides the entire workflow as a managed service. Clients receive a monthly report that breaks down performance for each query, along with a clear action plan. There is no self‑service dashboard; the team handles all updates and communication.

• Monthly performance summary per query
• Recommendations for new query opportunities
• Direct contact with a dedicated GEO specialist

See where you stand today

The fastest way to act on this is to see where you actually appear right now across Google and the AI engines. Explore AI Visibility, book a 30-minute call at cal.com/edthi-meet/30min, or message us on WhatsApp at +31 6 47553735.