Generative Engine Optimization (GEO) Services
A clear scope for Generative Engine Optimization — what gets done, how it's measured, and what it's meant to move. Built around the questions your buyers actually ask AI.
If you're comparing GEO services, you want to know exactly what you're buying. Here's the scope Edthi works to: we start from your buyers' real questions, benchmark where AI names you today, then build the content, entity and citations that make generative engines quote you — and we report share of AI voice every week. No fixed-ranking promises, because no one can keep them.
The scope of work
GEO services break into a few concrete workstreams. You can take the whole program or start with an audit.
- Answer-readiness audit across ChatGPT, Perplexity, Gemini and Google AI Overviews.
- Content written and restructured to be cited — direct, sourced, current.
- Entity consistency across your site, Wikidata, directories and reviews.
- Third-party citation and digital-PR work to earn the independent mentions AI trusts.
- Technical AI access: robots, schema and llms.txt tuned for AI crawlers.
- Per-topic share-of-voice tracking and weekly reporting against agreed targets.
Service tiers
Audit
A one-off answer-readiness benchmark and prioritized plan — a low-risk way to start.
Program
Ongoing GEO: content, entity, citations and technical work, measured weekly.
Full visibility
GEO run alongside AEO and SEO as one program for buyers who want all three.
The work, in detail
- 01
AI crawler access
Check and open access for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended, so your pages can be read and cited.
- 02
Answer blocks
Put the direct answer to each buyer question in a clean, self-contained block a model can lift without rewriting.
- 03
Schema that matches the page
Organization, Service, FAQ, Article and Breadcrumb markup that says what the page actually is.
- 04
llms.txt
A plain map of your most important pages so language models find the right source first.
- 05
One brand entity
The same name, description and facts on your site, Wikidata, Crunchbase, G2 and directories — models cross-check these.
- 06
Original data
Publish your own numbers, tests and benchmarks. A model needs a reason to cite you instead of a competitor.
- 07
Prompt and fan-out mapping
Track the questions buyers ask and the follow-ups the AI generates on its own, then cover them before competitors do.
- 08
Bing and Copilot
Bing's index feeds Copilot and parts of ChatGPT search, so we submit, verify and fix it — not just Google.
- 09
Third-party citations
Get named on the lists, directories, reviews and threads AI engines actually pull from: Clutch, G2, industry roundups, Reddit and LinkedIn.
- 10
Competitor source analysis
See which URLs the engines cite for your prompts today, and work out how to earn a place among them.
- 11
Freshness
Update key pages on a schedule with visible dates, because engines favour sources that are current.
- 12
Share-of-voice tracking
Ask the engines your buyer prompts every week and record who gets named — you, competitors, or no one.
What happens month by month
Agree the buyer prompts, benchmark ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, and fix crawler access and schema.
Rewrite the pages that should win, build answer blocks, align the brand entity across the web, set up weekly tracking.
Most of the effort moves off-site: earning mentions on the sources AI cites, publishing original data, refreshing what's already working.
A short report: prompts tracked, where you're named, what changed, what we're doing next.
How delivery works
- 01
Scope
We agree your buyer questions, your market and the targets we'll report against.
- 02
Audit
We benchmark where AI names you now and hand you a prioritized plan.
- 03
Deliver
We build content, entity and citations, with clean AI crawl access.
- 04
Report
We track share of AI voice per topic and report every week.
Why Edthi
We scope GEO transparently and measure it honestly. You'll always know what's being done and whether it's working.
- Clear scope and tiers — start with an audit, scale into a program.
- Weekly reporting against targets agreed up front.
- Our guarantee is a performance commitment — targets agreed on day one, and we keep working until they're met — not a promise of a fixed spot in an AI answer.
- GEO that connects to AEO and SEO when you're ready for the full picture.
Questions buyers ask
What do GEO services include?
Typically: an answer-readiness audit, content built to be cited, entity consistency across the web, third-party citation and digital-PR work, technical AI crawl access, and per-query share-of-voice tracking with weekly reporting. You can take the whole program or start with just the audit.
How much do GEO services cost?
It depends on scope — the number of buyer questions and markets you're targeting, and whether you want GEO alone or alongside AEO and SEO. We scope and price transparently after an audit, so you're not paying for work that won't move your specific terms.
Should I start with an audit?
Usually yes. An answer-readiness audit shows where AI names you today and what's worth doing, with no long commitment. It also makes any ongoing program measurable from a real baseline.
Do GEO services guarantee results?
We guarantee the commitment, not a specific placement: targets agreed up front, and we keep working until they're met. No provider controls a fixed place in an AI answer — the engines change constantly and no one controls them. We commit to the work, to measurement, and to honest weekly reporting against the targets we set with you.
Is GEO just SEO with a new label?
Partly, and anyone who says otherwise is overselling. Good SEO is still the base — engines often cite pages that already rank. What GEO adds is work SEO usually skips: writing answers a model can quote, keeping your brand facts consistent across the web, earning mentions on the third-party sources AI trusts, and measuring whether you're actually named. If an agency only rebrands an SEO retainer and publishes more blogs, that isn't GEO.
What does a GEO agency actually do each month?
The first one to two months are foundation: crawler access, schema, rewriting key pages and setting up prompt tracking. After that, most of the work is off-site — getting your brand cited on the lists, reviews and discussions engines pull from — plus publishing original data and refreshing pages. You should get a weekly view of which prompts name you.
How do you prove it's working?
We record a baseline of your buyer prompts across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews before we start, then re-run the same prompts every week. You see the mentions, the competitors named alongside you, and the sources cited — not a vague visibility score.
Ready when you are.
Book a 30-minute call, message us on WhatsApp, or drop your details and we'll reach out. We'll show you where you show up today across Google and the AI engines — and the plan to become the answer.