GEO for Consultancies & Professional Services
Prospects now ask an assistant for a shortlist before they call anyone — and referred prospects check you with AI before the first meeting. Both moments decide whether you get the work.
Professional services firms have always won work through referrals and reputation. That hasn't changed, but where reputation is checked has. A prospect asks an assistant "which firms specialise in this?" or "what do people say about this firm?", and the answer comes from directories, reviews, published expertise and press. Edthi makes sure your firm is named for its practice areas and described accurately, starting with the one practice area that matters most.
Two moments that decide new business
Being shortlisted, and surviving the check.
- Shortlist: the assistant names you when asked for firms in your practice area and location.
- Check: a referred prospect asks about you and gets an accurate, credible description.
- Expertise pages: one clear page per practice area, written by the people who do the work.
- Named experts: partner and consultant profiles that show real experience.
- Directories and reviews: the industry listings and review sites assistants trust.
- Location: clear signals for the cities and regions you serve.
What's included
Practice-area prompts
How prospects ask AI about your services and locations.
Expertise pages
One strong page per practice area, answer-first.
People profiles
Named experts with credentials, consistent across the web.
Directory presence
The professional and industry directories your clients use.
Reputation check
What AI says when asked about your firm — corrected at the source.
Weekly tracking
Shortlist and reputation prompts, re-run every week.
The professional-services work
- 01
Start with one practice area
Pick the area with the most value, prove it works, then expand.
- 02
Expert-written pages
Content that shows real judgement and experience, reviewed by the practitioner.
- 03
People as entities
Partners and consultants with consistent bios on your site, LinkedIn and directories.
- 04
Directories and rankings
Presence in the industry directories and legal or accounting guides that apply to you.
- 05
Local signals
Office locations, Google Business Profile and local mentions for the places you serve.
- 06
Reputation answers
Check and correct what assistants say when a prospect asks about your firm.
What happens month by month
Agree the buyer prompts, benchmark ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, and fix crawler access and schema.
Rewrite the pages that should win, build answer blocks, align the brand entity across the web, set up weekly tracking.
Most of the effort moves off-site: earning mentions on the sources AI cites, publishing original data, refreshing what's already working.
A short report: prompts tracked, where you're named, what changed, what we're doing next.
How we work
- 01
Benchmark
We agree your buyer prompts and record where you're named today.
- 02
Fix the basics
Crawler access, schema and the pages that should win, rewritten to be quotable.
- 03
Earn trust
Mentions on the third-party sources the engines actually cite.
- 04
Report
The same prompts re-run every week, with what changed and why.
Why Edthi
We keep claims conservative and factual — important in regulated professions — and we never publish anything about your firm you haven't approved.
- Starts with one practice area, so you can judge results before expanding.
- Conservative, factual copy suited to regulated professions.
- Nothing published about your firm without your approval.
- Our guarantee is a performance commitment — targets agreed on day one, and we keep working until they're met — not a promise of a fixed spot in an AI answer.
Questions buyers ask
How does a consultancy get client enquiries from ChatGPT?
By being named when prospects ask for firms in your practice area: clear expertise pages, named experts with real credentials, presence in the directories and publications assistants read, and consistent facts about the firm everywhere.
Does this work for law firms and accountants?
Yes. Prospects ask assistants for firms by specialism and location in the same way. The work is the same, with extra care on accuracy and professional rules about what you can claim.
We get most work from referrals. Why does AI matter?
Because referred prospects now check you with an assistant before they get in touch. If it describes you poorly or names a competitor, the referral can go cold.
Ready when you are.
Book a 30-minute call, message us on WhatsApp, or drop your details and we'll reach out. We'll show you where you show up today across Google and the AI engines — and the plan to become the answer.