Generative Engine Optimization (GEO) Agency
GEO is how you get named inside AI answers, not just ranked on a results page. Edthi builds the content, structure and citations that make ChatGPT, Perplexity, Gemini and Google AI Overviews pick you as the source — and we track your share of AI voice week over week.
Buyers increasingly ask an AI assistant before they ever open a search results page. If the AI doesn't mention you, you're not on the shortlist. A GEO agency's job is to change that: make your brand the answer the model reaches for. Edthi runs GEO as a measured program — we agree the questions that matter to your buyers, work your pages and off-site presence until the engines cite you, and report what moved.
What a GEO agency actually does
GEO is not classic SEO with a new label. Ranking a page and being quoted inside an answer are different jobs, and they need different work.
- Map the real questions your buyers ask AI assistants, not just the keywords they type into Google.
- Write content a model can lift cleanly — direct answers, clear structure, original data and current facts.
- Build the entity: one consistent description of who you are across your site, Wikidata, directories and reviews.
- Earn third-party citations, because AI treats an independent source as more trustworthy than your own site.
- Keep clean crawl access for AI bots (ChatGPT, Perplexity, Gemini, Claude and others) so your pages are readable.
- Measure share of AI voice per topic — how often you're named, against whom — and report it weekly.
What's included
Answer-readiness audit
Where you stand today across ChatGPT, Perplexity, Gemini and Google AI Overviews for your buyer questions.
Content built to be cited
Pages structured and sourced so an engine can quote them, refreshed so they stay current.
Entity & citations
A consistent brand entity plus the off-site mentions and links that make AI trust you.
Technical AI access
Robots, schema and llms.txt set so AI crawlers can read and attribute your content.
Share-of-voice tracking
Per-query measurement of whether you're named, tracked week over week.
Weekly reporting
Plain reporting against targets we agree up front — no vanity metrics.
The work, in detail
- 01
AI crawler access
Check and open access for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended, so your pages can be read and cited.
- 02
Answer blocks
Put the direct answer to each buyer question in a clean, self-contained block a model can lift without rewriting.
- 03
Schema that matches the page
Organization, Service, FAQ, Article and Breadcrumb markup that says what the page actually is.
- 04
llms.txt
A plain map of your most important pages so language models find the right source first.
- 05
One brand entity
The same name, description and facts on your site, Wikidata, Crunchbase, G2 and directories — models cross-check these.
- 06
Original data
Publish your own numbers, tests and benchmarks. A model needs a reason to cite you instead of a competitor.
- 07
Prompt and fan-out mapping
Track the questions buyers ask and the follow-ups the AI generates on its own, then cover them before competitors do.
- 08
Bing and Copilot
Bing's index feeds Copilot and parts of ChatGPT search, so we submit, verify and fix it — not just Google.
- 09
Third-party citations
Get named on the lists, directories, reviews and threads AI engines actually pull from: Clutch, G2, industry roundups, Reddit and LinkedIn.
- 10
Competitor source analysis
See which URLs the engines cite for your prompts today, and work out how to earn a place among them.
- 11
Freshness
Update key pages on a schedule with visible dates, because engines favour sources that are current.
- 12
Share-of-voice tracking
Ask the engines your buyer prompts every week and record who gets named — you, competitors, or no one.
What happens month by month
Agree the buyer prompts, benchmark ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, and fix crawler access and schema.
Rewrite the pages that should win, build answer blocks, align the brand entity across the web, set up weekly tracking.
Most of the effort moves off-site: earning mentions on the sources AI cites, publishing original data, refreshing what's already working.
A short report: prompts tracked, where you're named, what changed, what we're doing next.
How we work
- 01
Questions
We agree the buyer questions that matter and benchmark where AI names you today.
- 02
Build
We write and restructure the pages, schema and entity so engines can cite you.
- 03
Earn trust
We work the off-site citations and reviews that move you from ignored to recommended.
- 04
Measure
We track share of AI voice per query and report what changed, week over week.
Why Edthi
We run GEO alongside AEO and classic SEO, because a brand that's cited by AI but invisible on Google — or the reverse — is leaving results on the table. We're honest about timelines, too.
- GEO, AEO and SEO run as one program, not three disconnected invoices.
- Targets agreed up front, reported against weekly — you always know what you're paying for.
- Our guarantee is a performance commitment — targets agreed on day one, and we keep working until they're met — not a promise of a fixed spot in an AI answer.
- Built for US and other high-value markets, with an agentic content engine behind the work.
Questions buyers ask
What is a GEO agency?
A Generative Engine Optimization agency helps your brand get named and cited inside AI-generated answers — from ChatGPT, Perplexity, Gemini and Google AI Overviews — rather than only ranking on a traditional results page. The work spans citable content, a consistent brand entity, third-party mentions and technical access for AI crawlers.
How is GEO different from SEO?
SEO aims to rank a page in a list of blue links. GEO aims to get your brand quoted inside the answer an AI assistant writes. They overlap — ranking in the top results still helps an AI find you — but GEO adds work on citability, entity consistency and off-site trust that classic SEO doesn't cover.
Can you guarantee I'll be named in ChatGPT?
We guarantee the commitment, not a specific placement: targets agreed up front, and we keep working until they're met. Be wary of anyone who promises a fixed spot. AI answers change constantly and no vendor controls them. What we can do is measure how often you're named today, do the work that credibly improves it, and report the movement honestly against targets we set together.
How long does GEO take?
Informational, long-tail wins can appear in weeks. Competitive, commercial terms usually take months and depend on building real authority — citations and reviews — not just publishing more pages. We'll give you a realistic picture up front rather than an optimistic one.
Is GEO just SEO with a new label?
Partly, and anyone who says otherwise is overselling. Good SEO is still the base — engines often cite pages that already rank. What GEO adds is work SEO usually skips: writing answers a model can quote, keeping your brand facts consistent across the web, earning mentions on the third-party sources AI trusts, and measuring whether you're actually named. If an agency only rebrands an SEO retainer and publishes more blogs, that isn't GEO.
What does a GEO agency actually do each month?
The first one to two months are foundation: crawler access, schema, rewriting key pages and setting up prompt tracking. After that, most of the work is off-site — getting your brand cited on the lists, reviews and discussions engines pull from — plus publishing original data and refreshing pages. You should get a weekly view of which prompts name you.
How do you prove it's working?
We record a baseline of your buyer prompts across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews before we start, then re-run the same prompts every week. You see the mentions, the competitors named alongside you, and the sources cited — not a vague visibility score.
Ready when you are.
Book a 30-minute call, message us on WhatsApp, or drop your details and we'll reach out. We'll show you where you show up today across Google and the AI engines — and the plan to become the answer.