GEO Agency for B2B SaaS
SaaS buyers now ask AI for shortlists: "best tool for X", "alternatives to Y", "X vs Y". GEO for SaaS is about being on that shortlist.
Software buying has moved into AI assistants faster than almost any other category. Buyers ask for the best tools, compare them, and ask for alternatives — and the assistant answers from review sites, comparison articles, documentation and community threads. Edthi builds your presence in exactly those places, makes your own site easy to quote, and tracks how often you're named against your competitors.
Where AI finds SaaS products
When we ask assistants for software recommendations, the same kinds of sources come up again and again.
- Review sites like G2, Capterra and TrustRadius — with real, recent reviews.
- "Best" and comparison articles in your category.
- Your own comparison, alternatives and integration pages.
- Public documentation and help-centre content.
- Community threads on Reddit and niche forums.
- Consistent product facts: category, pricing model, who it's for.
What's included
SaaS prompt set
"Best", "vs", "alternatives" and use-case prompts for your category.
Review-site program
Profiles completed and a steady flow of genuine reviews.
Comparison pages
Honest vs and alternatives pages assistants can quote.
Docs and integrations
Help and integration pages structured for retrieval.
List outreach
Inclusion in the comparison articles that AI reads.
Share of voice
How often you're named vs competitors, weekly.
The SaaS GEO work
- 01
Category prompts
Map how buyers ask AI about your category, from broad to specific.
- 02
Reviews
A simple, ongoing process to collect real reviews on the sites AI cites.
- 03
Honest comparisons
Fair vs and alternatives pages — AI tends to ignore one-sided ones.
- 04
Integration pages
One page per integration, since "works with X" is a common question.
- 05
Docs for retrieval
Clear, crawlable docs that answer setup and capability questions.
- 06
Competitor tracking
Share of voice against your named competitors every week.
What happens month by month
Agree the buyer prompts, benchmark ChatGPT, Perplexity, Gemini, Copilot and AI Overviews, and fix crawler access and schema.
Rewrite the pages that should win, build answer blocks, align the brand entity across the web, set up weekly tracking.
Most of the effort moves off-site: earning mentions on the sources AI cites, publishing original data, refreshing what's already working.
A short report: prompts tracked, where you're named, what changed, what we're doing next.
How we work
- 01
Benchmark
We agree your buyer prompts and record where you're named today.
- 02
Fix the basics
Crawler access, schema and the pages that should win, rewritten to be quotable.
- 03
Earn trust
Mentions on the third-party sources the engines actually cite.
- 04
Report
The same prompts re-run every week, with what changed and why.
Why Edthi
We're a software company ourselves, with products listed on G2 and its partner sites. We do this for our own products too.
- One program across Google, AI assistants and AI Overviews, not separate vendors.
- Targets agreed up front and reported against weekly.
- Our guarantee is a performance commitment — targets agreed on day one, and we keep working until they're met — not a promise of a fixed spot in an AI answer.
- Built for US and other high-value markets, with an agentic content engine behind the work.
Questions buyers ask
How do SaaS companies get recommended by ChatGPT?
By being present where ChatGPT looks for software: review sites with genuine reviews, comparison and "best" articles, clear product and integration pages, and community discussions — plus consistent product facts everywhere.
Do review sites matter for GEO?
Yes, a lot. AI assistants often cite G2, Capterra and similar sites when recommending software, and they weigh recent, genuine reviews.
Should we publish comparison pages?
Yes, if they're fair. Assistants are asked "X vs Y" constantly. A balanced comparison is much more likely to be used than an obviously one-sided one.
Is GEO just SEO with a new label?
Partly, and anyone who says otherwise is overselling. Good SEO is still the base — engines often cite pages that already rank. What GEO adds is work SEO usually skips: writing answers a model can quote, keeping your brand facts consistent across the web, earning mentions on the third-party sources AI trusts, and measuring whether you're actually named. If an agency only rebrands an SEO retainer and publishes more blogs, that isn't GEO.
What does a GEO agency actually do each month?
The first one to two months are foundation: crawler access, schema, rewriting key pages and setting up prompt tracking. After that, most of the work is off-site — getting your brand cited on the lists, reviews and discussions engines pull from — plus publishing original data and refreshing pages. You should get a weekly view of which prompts name you.
How do you prove it's working?
We record a baseline of your buyer prompts across ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews before we start, then re-run the same prompts every week. You see the mentions, the competitors named alongside you, and the sources cited — not a vague visibility score.
Ready when you are.
Book a 30-minute call, message us on WhatsApp, or drop your details and we'll reach out. We'll show you where you show up today across Google and the AI engines — and the plan to become the answer.