What your website needs before AI can recommend you

An assistant can only recommend you for what it can find written down. Most B2B sites leave out the plain facts buyers and assistants need. Here's what we check, page by page.

About page

• What you do, in one plain sentence.
• Who you serve: industries, company sizes, regions.
• When you were founded and where you're based.
• The people who lead the company, with real names and roles.

Service or product pages

• One page per service or product, each with a clear answer at the top.
• Who it's for and who it isn't for.
• What happens, step by step, and how long it takes.
• Results or examples, with specifics where you can share them.

Pricing

Even if you quote case by case, explain how pricing works: project or monthly, what drives the cost, typical starting points if you can share them. Buyers ask assistants what things cost, and a page that answers gives the assistant something to say.

Comparison and alternatives pages

Buyers ask "X vs Y" and "alternatives to Y" all the time. Fair comparison pages, which say when a competitor is the better fit, are quoted far more often than one-sided ones.

FAQ

Answer the questions you hear on sales calls, each in a sentence or two, with FAQ structured data. Keep them current.

The technical basics

• AI crawlers allowed in robots.txt and in your CDN settings.
• Important text in the HTML, not only rendered by JavaScript.
• Organization structured data with your official name, logo and profile links.
• A sitemap submitted to Google and Bing, and IndexNow if your platform supports it.
• Visible updated dates on pages you keep current.

Proof from outside

Your site can link to your reviews, awards and press, but the proof itself has to live elsewhere. Assistants trust what independent sites say about you, so your website's job is to make you easy to describe and easy to confirm.

A 20-minute self-check

1. 1Can a stranger say what you do and for whom after reading your homepage for ten seconds?
2. 2Does every service have its own page with the answer at the top?
3. 3Is there anything at all about pricing?
4. 4Do you have a page that compares you fairly with the main alternative?
5. 5Is your About page specific: people, place, founding date?
6. 6Are AI crawlers allowed in robots.txt?

Each "no" is a page or a setting to fix, and most take an afternoon.

Our AI visibility audit checks every item on this list.