AEO content examples: before and after rewrites that AI can quote

Most advice on writing for AI stays abstract. These examples show the change on actual sentences. The companies are invented, but every "before" is the kind of copy we see on real B2B sites every week.

Example 1. A services page

Before: "We partner with forward-thinking organisations to deliver transformative supply chain outcomes through innovative, data-driven solutions."

After: "Northline helps manufacturers with 50 to 500 employees cut late supplier deliveries. We audit your supplier data, set up weekly risk alerts and train your buyers. Most projects take eight to twelve weeks."

The second version says who it's for, what happens and how long it takes. An assistant can repeat it, and a buyer can judge fit from it.

Example 2. A pricing question

Before: "Pricing is tailored to your unique needs. Contact us for a quote."

After: "Most clients pay a fixed project fee, set after a 30-minute scoping call. Small projects start in the low thousands; larger programs are priced monthly. We'll give you a written quote within two working days."

You don't have to publish exact numbers. Explaining how pricing works gives the assistant an answer for "how much does it cost" questions.

Example 3. An FAQ answer

Before: "Great question! At Acme, we believe every business is different, which is why we take a holistic approach..."

After: "Yes, Acme integrates with NetSuite and SAP Business One. Setup takes about a day, and our team does it for you."

Answer the question in the first sentence. Put the context after it, if you need any.

Example 4. A comparison

Before: "Unlike legacy competitors, our platform is the clear market leader."

After: "Acme suits teams under 200 people that want setup in a day. Larger enterprises with complex approval chains often prefer [Competitor], which offers more custom workflows but takes longer to roll out."

Fair comparisons get quoted. One-sided ones get ignored, by buyers and by assistants.

The pattern behind all four

• Lead with the answer, in plain words.
• Name the customer, the outcome and the time frame.
• Replace adjectives with facts you can check.
• Make each section make sense on its own, because assistants quote passages, not pages.

Example 5. A location page

Before: "We proudly serve clients throughout the greater metropolitan area and beyond."

After: "We work with businesses in Austin, Round Rock and San Marcos, with on-site support within four hours in Travis and Williamson counties."

Assistants answer location questions with specifics. Name the places and say what "serving" them means.

A checklist before you publish

• Does the first sentence answer the question?
• Is there a named customer type, outcome and time frame?
• Could any claim be checked by a buyer?
• Would each section make sense if quoted on its own?

Rewriting key pages this way is part of every AEO agency engagement we run.