How to get your business mentioned by Google Gemini

Gemini is Google's assistant, and it draws heavily on what Google already knows: its search index, its understanding of entities, and profiles like Google Business Profile. That's good news if your Google presence is strong, and a clear to-do list if it isn't.

Start with how Google sees you

Search your company name on Google. Do you get a knowledge panel? Is the description right? Is your Google Business Profile complete, if you have a physical location or serve local areas? Gemini's picture of you is usually close to Google's.

Steps that help

1. 1Make sure your key pages are indexed in Google Search Console and that nothing important is blocked.
2. 2Don't block Google-Extended in robots.txt if you want Gemini to be able to use your content. It controls whether Google can use your pages to improve Gemini, and it doesn't affect Google Search rankings.
3. 3Add Organization structured data with your official name, logo, URL and links to your official profiles.
4. 4Keep your Google Business Profile complete and current, with the right categories, if it applies to you.
5. 5Write answer-first pages for the questions buyers ask, the same work that helps with Google AI Overviews.
6. 6Earn mentions on reputable sites in your field. Google weighs them for entities as much as for rankings.

Gemini and AI Overviews are related, not identical

AI Overviews appear inside Google Search results. Gemini is a separate assistant. Both lean on Google's index and understanding of entities, so the same foundations help both. The questions people ask Gemini tend to be longer and more conversational, so pages that answer specific, detailed questions do especially well.

YouTube counts

Gemini can draw on YouTube, which is part of Google. A short, clear video that answers a common buyer question, with an accurate title and description, gives Gemini one more source that describes you.

Check your progress

Ask Gemini your buyer questions every week and keep the answers. Also ask it directly what your company does, and note any errors. Errors usually point to an old profile or page that needs correcting.

A quick Gemini check

1. 1Ask Gemini "What does [company] do?" and "Who are the best [your category] providers in [your region]?"
2. 2Search your company name on Google and look at the knowledge panel, if there is one.
3. 3Check Google Business Profile, if it applies, for category, address and description.
4. 4Compare the three and note every mismatch.

Mismatches between Gemini's answer and your Google presence usually point to the profile or page to fix first.

We cover Google's side of this on our Google AI Overviews optimization page.