ChatGPT describes my company wrong. How to correct it

A prospect quotes a price you stopped charging two years ago. They heard it from ChatGPT. Wrong descriptions are common, and they cost deals, because buyers often check a supplier with an assistant before they get in touch. You can't edit ChatGPT, but you can change what it reads.

Find out exactly what it gets wrong

Ask several versions of the question in fresh chats: "What does [company] do?", "How much does [company] cost?", "Who founded [company]?", "What are the alternatives to [company]?". Try with search on and off, because the two can give different answers. Write down every error.

Trace each error to its source

With search on, ask ChatGPT where it found the fact. Perplexity will usually show you directly. The source is often one of these:

• An old page on your own site, such as an archived pricing page or a past press release.
• A directory or review site with outdated details.
• An old article or interview.
• Another company with a similar name.
• Nothing at all, when the model fills a gap with a guess.

Correct it at the source

1. 1Update or remove old pages on your own site. Redirect retired product and pricing pages to current ones.
2. 2Update every directory and review profile you control.
3. 3Ask publishers of outdated articles to add a correction or an update note.
4. 4If there's a name clash, describe yourself with a clear descriptor everywhere and use Organization structured data.
5. 5Where the model is guessing, publish the fact clearly on your site, on a page that's easy to find.

Make the right facts easy to find

Keep one clear page, often your About page, that states the basics plainly: what you do, who for, where you operate, when you were founded, and how pricing works. If pricing changes often, describe the model rather than the numbers, and keep it current.

A correction log

Keep a simple log so you can see what's fixed and what's still wrong.

Re-run your questions two to four weeks after each fix and fill in the last column. Most search-based answers catch up within that window.

Correcting how AI describes a company is part of our LLM SEO work.