How to review your AEO or GEO agency's results at month three
A practical month-three review of an AEO or GEO agency: what to compare against the baseline, which numbers matter, and the questions to ask before renewing.
SEO
Rank on Google
Blue links, snippets and maps — and the base layer AI reads from.
AEO
Named by assistants
Cited in the answers ChatGPT, Perplexity and Copilot give.
GEO
Synthesised by AI
The source Google AI Overviews and Gemini build their answer from.
One shared foundation: crawlable, structured, trustworthy content — run as a single program.
Three months in is the right time to ask whether your AEO or GEO agency is working. It's long enough for real changes, and early enough to change course. Here's a review you can run in an hour.
Compare against the baseline, prompt by prompt
Ask for the original prompt set and today's answers side by side. For each prompt, check whether you're now named, whether your pages are cited, and who else appears. A good agency can produce this the same day.
Check the work, not just the results
- Which pages on your site were rewritten, and can you see the change?
- Were crawler access, structured data and company facts fixed?
- Which reviews, directory profiles and articles were worked on, and with what outcome?
- Is there a plan for the next three months, tied to the sources that matter?
Look at the numbers that matter
| Measure | Why it matters |
|---|---|
| Prompts where you're now named | The direct result |
| Your pages among cited sources | An early sign that often comes before mentions |
| Accuracy of how you're described | Wrong descriptions cost deals |
| AI-referred visits and enquiries | The business result |
Questions to ask before renewing
- 1Which changes moved which answers?
- 2Which prompts haven't moved, and why?
- 3What will you do differently in the next quarter?
- 4What targets will you commit to for month six?
If nothing moved
It isn't automatically the agency's fault. Very competitive categories and very new domains take longer. But you should get a clear explanation, and a plan that puts more effort into the off-site work if that was thin.
A one-page review template
| Section | What to fill in |
|---|---|
| Baseline vs now | Named in X of Y prompts, before and after |
| Accuracy | Errors in how assistants describe you, before and after |
| Work done on site | Pages rewritten, technical fixes |
| Work done off site | Reviews, profiles, articles, with outcomes |
| Business results | AI-referred visits and enquiries |
| Next quarter | Priorities and targets |
Ask your agency to fill it in before the review meeting. If they can't, that tells you something too.
We send this comparison to clients as standard. See our AEO agency page for how reporting works.
Frequently asked questions
- How do I know if my GEO agency is working?
- Compare today's answers to the baseline on the same prompts, check the work done on and off your site, and look at AI-referred visits and enquiries.
- What results are realistic after three months?
- Usually better accuracy, citations for specific questions and the first mentions. Broad recommendation answers often take longer.
- Should I switch agencies if results are slow?
- Ask for a clear explanation and a revised plan first. Switch if the agency can't show the work done or the raw answers.
AI VisibilityAEOGEO
M
Magathi
AI Visibility specialist at Edthi · SEO, AEO & GEO
Leads AI Visibility programs at Edthi, helping companies get found and recommended across Google and the AI engines. Writes about how AI search actually decides who to cite.
Ready when you are.
Book a 30-minute call, message us on WhatsApp, or drop your details and we'll reach out. We'll show you where you show up today across Google and the AI engines — and the plan to become the answer.