What's the difference between SEO, AEO and GEO?

SEO gets you ranking in Google's links. AEO gets you named in the answer an AI assistant (ChatGPT, Perplexity, Copilot) gives. GEO gets you cited in the answer a generative engine (Google AI Overviews, Gemini) synthesises. They share a foundation but each needs its own moves — which is why we run them as one program.

Do I still need traditional SEO if AI search is taking over?

Yes — more than ever. AI engines are trained on and cite the open web, and many draw directly from the pages that already rank. Weak SEO now keeps you out of the AI answers too, so it's the base layer, not an alternative.

How long until GEO agency shows results?

Technical fixes and new content can start moving rankings in weeks; a measurable lift in AI citations and priority rankings is typically a ~90-day target, compounding from there. We set the targets against your baseline on day one and report weekly.

How do you measure AI visibility?

Share of AI voice per topic, citations per assistant per prompt, and classic rankings/clicks/impressions — all against a day-one baseline, tracked query by query and reported every week.

Is it really guaranteed?

We agree measurable targets up front for the queries that bring buyers, and keep working the plan until they're met. It's a performance commitment against your own baseline, not a promise to game an algorithm. The figures on our pages are program targets and projections.

What a GEO agency does, and when you actually need one

What a GEO agency does, and when you actually need one. Practical, vendor-honest guidance on AI Visibility — SEO, AEO and GEO run as one agentic program by Edthi. Get found in AI and Google.

By the Edthi team·30 October 2026·4 min read

The three search worlds this covers

SEO

Rank on Google

Blue links, snippets and maps — and the base layer AI reads from.

AEO

Named by assistants

Cited in the answers ChatGPT, Perplexity and Copilot give.

GEO

Synthesised by AI

The source Google AI Overviews and Gemini build their answer from.

One shared foundation: crawlable, structured, trustworthy content — run as a single program.

GEO stands for Generative Engine Optimization: getting your business cited in the answers that Google's AI Overviews and Gemini write. A GEO agency does that work for you. This is what the job really involves, and how to tell a serious one from a rebranded link seller.

What a GEO agency actually does

Finds the questions your buyers ask AI, and checks who gets cited today.
Publishes original, clearly written material a generative engine can quote without guessing.
Gets the technical plumbing right: schema, fast server-rendered pages, and open access for AI crawlers.
Tracks how often you appear in AI answers, per question, and reports the change.

Questions to ask before you hire one

How do you measure whether I'm cited by AI, and against what baseline?
What exactly will you publish, and who writes it?
What happens if we don't hit the targets we agree?

How an AI decides who to cite

An answer engine doesn't "rank" pages the way Google's ten blue links do. It retrieves a handful of sources, synthesises an answer, and credits the few it trusts most. What earns that trust is fairly consistent:

A clear, direct answer the model can lift in one clean sentence — not buried three scrolls down.
Structure it can extract — headings, lists, tables and schema that map to how a model chunks a page.
Entity consistency — your name, category and claims matching everywhere the model looks, so it builds one confident picture of you.
Corroboration — third-party mentions and citations that make the model comfortable repeating you.
Freshness — current, dated material beats a stale page on the same topic.
Crawl access — an llms.txt, sane robots rules and fast server-rendered HTML the AI crawlers can actually read.

Why run it as one agentic program

Most teams treat SEO, AEO and GEO as three separate chases. Edthi runs them as one: a single plan, built on the same anti-slop content engine behind our AI Marketing Agent, so the content reads like a person wrote it and is structured for a machine to cite. Everything is measured query by query against a baseline set on day one, and reported every week.

What “Guaranteed” means here

It doesn't mean a vanity number by Friday. It means we agree measurable targets with you up front — against a real baseline — for the queries that actually bring buyers, report progress weekly, and keep working the plan until those targets are met. A performance commitment, not a promise to trick an algorithm.

See where you stand today

The fastest way to judge GEO agency is to see where you actually appear right now. Book a visibility audit and we'll show you where you turn up across Google and the AI engines — ChatGPT, Perplexity, Google's AI Overviews and Gemini — and the gap to where your buyers are looking. Explore AI Visibility and the three disciplines it runs together: SEO, AEO and GEO.

Prefer to talk first? Message us on WhatsApp at +31 6 47553735 or book a 30-minute call. No slide deck — a straight read of where you stand and what it would take.

Frequently asked questions

What's the difference between SEO, AEO and GEO?: SEO gets you ranking in Google's links. AEO gets you named in the answer an AI assistant (ChatGPT, Perplexity, Copilot) gives. GEO gets you cited in the answer a generative engine (Google AI Overviews, Gemini) synthesises. They share a foundation but each needs its own moves — which is why we run them as one program.
Do I still need traditional SEO if AI search is taking over?: Yes — more than ever. AI engines are trained on and cite the open web, and many draw directly from the pages that already rank. Weak SEO now keeps you out of the AI answers too, so it's the base layer, not an alternative.
How long until GEO agency shows results?: Technical fixes and new content can start moving rankings in weeks; a measurable lift in AI citations and priority rankings is typically a ~90-day target, compounding from there. We set the targets against your baseline on day one and report weekly.
How do you measure AI visibility?: Share of AI voice per topic, citations per assistant per prompt, and classic rankings/clicks/impressions — all against a day-one baseline, tracked query by query and reported every week.
Is it really guaranteed?: We agree measurable targets up front for the queries that bring buyers, and keep working the plan until they're met. It's a performance commitment against your own baseline, not a promise to game an algorithm. The figures on our pages are program targets and projections.

AI VisibilitySEOAEOGEO

Ready when you are.

Book a 30-minute call, message us on WhatsApp, or drop your details and we'll reach out. We'll show you where you show up today across Google and the AI engines — and the plan to become the answer.

Book a call WhatsApp +31 6 47553735

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