What an AEO agency does, in plain terms
What an AEO agency does, in plain terms. Practical, vendor-honest guidance on AI Visibility — SEO, AEO and GEO run as one agentic program by Edthi. Get found in AI and Google.
By the Edthi team··4 min read
SEO
Rank on Google
Blue links, snippets and maps — and the base layer AI reads from.
AEO
Named by assistants
Cited in the answers ChatGPT, Perplexity and Copilot give.
GEO
Synthesised by AI
The source Google AI Overviews and Gemini build their answer from.
One shared foundation: crawlable, structured, trustworthy content — run as a single program.
When a buyer asks ChatGPT or Perplexity who to use, a few companies get named and the rest are invisible. An AEO agency (Answer Engine Optimization) does the work to make yours one of the named ones. Here is what that looks like, without the jargon.
The short version
An AEO agency maps the real prompts buyers type into AI assistants, writes answers those assistants can quote, marks them up so a model understands them, and keeps your brand described the same way everywhere the AI looks. Then it tracks which assistants name you, for which questions, and fixes the gaps.
How an AI decides who to cite
An answer engine doesn't "rank" pages the way Google's ten blue links do. It retrieves a handful of sources, synthesises an answer, and credits the few it trusts most. What earns that trust is fairly consistent:
- A clear, direct answer the model can lift in one clean sentence — not buried three scrolls down.
- Structure it can extract — headings, lists, tables and schema that map to how a model chunks a page.
- Entity consistency — your name, category and claims matching everywhere the model looks, so it builds one confident picture of you.
- Corroboration — third-party mentions and citations that make the model comfortable repeating you.
- Freshness — current, dated material beats a stale page on the same topic.
- Crawl access — an llms.txt, sane robots rules and fast server-rendered HTML the AI crawlers can actually read.
Why run it as one agentic program
Most teams treat SEO, AEO and GEO as three separate chases. Edthi runs them as one: a single plan, built on the same anti-slop content engine behind our AI Marketing Agent, so the content reads like a person wrote it and is structured for a machine to cite. Everything is measured query by query against a baseline set on day one, and reported every week.
What “Guaranteed” means here
It doesn't mean a vanity number by Friday. It means we agree measurable targets with you up front — against a real baseline — for the queries that actually bring buyers, report progress weekly, and keep working the plan until those targets are met. A performance commitment, not a promise to trick an algorithm.
See where you stand today
The fastest way to judge AEO agency is to see where you actually appear right now. Book a visibility audit and we'll show you where you turn up across Google and the AI engines — ChatGPT, Perplexity, Google's AI Overviews and Gemini — and the gap to where your buyers are looking. Explore AI Visibility and the three disciplines it runs together: SEO, AEO and GEO.
Prefer to talk first? Message us on WhatsApp at +31 6 47553735 or book a 30-minute call. No slide deck — a straight read of where you stand and what it would take.
Frequently asked questions
- What's the difference between SEO, AEO and GEO?
- SEO gets you ranking in Google's links. AEO gets you named in the answer an AI assistant (ChatGPT, Perplexity, Copilot) gives. GEO gets you cited in the answer a generative engine (Google AI Overviews, Gemini) synthesises. They share a foundation but each needs its own moves — which is why we run them as one program.
- Do I still need traditional SEO if AI search is taking over?
- Yes — more than ever. AI engines are trained on and cite the open web, and many draw directly from the pages that already rank. Weak SEO now keeps you out of the AI answers too, so it's the base layer, not an alternative.
- How long until AEO agency shows results?
- Technical fixes and new content can start moving rankings in weeks; a measurable lift in AI citations and priority rankings is typically a ~90-day target, compounding from there. We set the targets against your baseline on day one and report weekly.
- How do you measure AI visibility?
- Share of AI voice per topic, citations per assistant per prompt, and classic rankings/clicks/impressions — all against a day-one baseline, tracked query by query and reported every week.
- Is it really guaranteed?
- We agree measurable targets up front for the queries that bring buyers, and keep working the plan until they're met. It's a performance commitment against your own baseline, not a promise to game an algorithm. The figures on our pages are program targets and projections.
AI VisibilitySEOAEOGEO
Ready when you are.
Book a 30-minute call, message us on WhatsApp, or drop your details and we'll reach out. We'll show you where you show up today across Google and the AI engines — and the plan to become the answer.
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